Sales & Marketing Overview

In today's ultra competitive marketplace, being able to respond to changing fashion trends and retailer needs is crucial. Consumer preferences are always changing, as are retailer's marketing and merchandising strategies. 

From the beginning and throughout the process, GSI works very closely with our retail partners to develop programs that meet each of their specific needs.

Once the program is in place, a constant and thorough analysis of sales and inventory levels ensures that the right product is in the right place at the right time. The process continues with the necessary adjustments to reflect changing fashion and market trends.

The sales process today is truly a partnership with retailers. It requires dedication, daily interaction and new levels of cooperation. Our in-house sales force of 10 professionals and additional representation through professional sales and service organizations ensure that each program is well represented in the marketplace with long standing, established relationships with our customers. 

In addition to a regular schedule of product meetings and presentations, each program is featured at GSI's New York showroom, and at all related industry trade shows. Programs are supported by cohesive marketing and merchandising plans.

GSI Regional Offices

New York Bentonville Toronto
Hong Kong Minneapolis

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